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	<title>Travis Seitler &#187; redesign</title>
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	<description>Sarasota, FL web designer &#38; developer</description>
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		<title>&#8220;secondmouse&#8221; is dead; long live &#8220;On The Other Hand&#8221;!</title>
		<link>http://travis.webseitler.com/2007/10/secondmouse-is-dead-long-live-on-the-other-hand.html</link>
		<comments>http://travis.webseitler.com/2007/10/secondmouse-is-dead-long-live-on-the-other-hand.html#comments</comments>
		<pubDate>Tue, 30 Oct 2007 10:41:07 +0000</pubDate>
		<dc:creator>Travis Seitler</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[change name]]></category>
		<category><![CDATA[redesign]]></category>
		<category><![CDATA[second mouse]]></category>

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		<description><![CDATA[For a few years now, I&#8217;ve titled this blog with variations of &#8220;the second mouse gets the cheese.&#8221; Once, I even went into a convoluted justification for the name. But all this time (and even when I wrote that post), &#8230; <a href="http://travis.webseitler.com/2007/10/secondmouse-is-dead-long-live-on-the-other-hand.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>For a few years now, I&#8217;ve titled this blog with variations of &#8220;the second mouse gets the cheese.&#8221; Once, I even went into <a href="http://travis.webseitler.com/2005/08/theology-of-the-mousetrap.html">a convoluted justification for the name</a>. But all this time (and even when I wrote that post), I knew the name just didn&#8217;t quite fit.</p>
<p>Well, problem solved! I woke extra-early this morning (Joshua screamed at 3:30&#8211;sounded like he had a bad dream or something) and couldn&#8217;t get back to sleep. Then the name just hit me: on the other hand! It&#8217;s a perfect description of how I think and the topics I like to talk to people about. I&#8217;m always playing &#8220;Devil&#8217;s Advocate&#8221; and trying to consider what others typically dismiss out-of-hand. Seems like a much better fit for me.</p>
<p>On top of that, it helps me to focus (or maybe that&#8217;s just the 4am cup of coffee). &#8220;Second mouse&#8221; didn&#8217;t really do much except encourage me to procrastinate, whereas the new title fits my <a href="http://travis.webseitler.com/2007/03/why-my-girls-cover-their-heads.html">most popular</a> (and <a href="http://travis.webseitler.com/2007/03/what-does-the-bible-say-about-the-tithe.html">my wife&#8217;s favorite</a>) posts. A nice side benefit is that I might finally be able to shed all the &#8220;mouse sings to cheese&#8221; traffic! (No, ma&#8217;am, I can&#8217;t e-mail you the video. I didn&#8217;t make it!) <img src='http://travis.webseitler.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>Oh yeah, and I guess this means I get to start another blog redesign! <img src='http://travis.webseitler.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' />  (But not before Cosley&#8230; that would just be mean!)</p>
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