You know, it’s gotten to where I don’t even want to go to a mall if they have a Vickie’s. They’ve gotten so brazen with their—let’s call a spade a spade, folks—pornographic window displays that Nicole and I have quietly boycotted them for nearly half a decade. I’m not the only one, either: I know of many men and women (mostly conservative Christians) who would like to shop there, but don’t want to support a store which seems more interested in selling immorality.

Now, finally, it looks like Victoria’s Secret is taking the hint:

“Victoria’s Secret… has become ‘too sexy’ for its own good, its top executive said.

‘We’ve so much gotten off our heritage… we use the word ‘sexy’ a lot and really have forgotten the ultra feminine,’ said Sharen Turney, Victoria’s Secret’s chief executive.”

It seems the company lost quite a bit of money over the past year, and they’re finally returning to their roots: “The chain was started in San Francisco in 1977 by Roy Raymond, who said he was embarrassed trying to buy lingerie for his wife and hoped to provide a comfortable place for men to shop“ (emphasis mine). Married men don’t like being made to feel like they’re entering a strip club when they’re trying to buy something cute for their wives to wear in the bedroom. The store’s original owner understood that, and hopefully this latest news means the current owners now understand it, too.

The world at large seems to think that sex is for anything but a happy marriage. What originally made Victoria’s Secret unique was that they celebrated the marriage bed. When they gave up that truly unique angle and instead relied on cheap titillation, the attention waned and they started losing money. Good for them that they noticed before they went bankrupt.

Me? I just hope the changes are made before Nicole’s birthday. Or at least mine.