Cogs and Widgets

Over and over again, in every industry, precisely the same calculation takes place. “Should I pay significantly more to have it done the old way, the local way, the traditional way, the way that pays my neighbor a living wage—or should I keep the money?”

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Abstract macroeconomic theories are irrelevant to the people making a million tiny microeconomic decisions every day in a hypercompetitive world. And those decisions repeatedly favor fast and cheap over slow and expensive.

Over the weekend I picked up Seth Godin’s new book, Linchpin: Are You Indispensable? from the library. (My hold request was behind a few others. I think this is a good thing: it means there’s people in the Sarasota area who (a) use the library for its intended purposes, and (b) know enough about Seth Godin to want to reserve his new book within the first few weeks after it hits the shelves.)

I’m still only in the first chapter, but I really like what I’ve read so far. This seems to be a bit different from Godin’s previous books.

I can’t quite put my finger on it, but he almost seems to be focusing more on sociological issues and concepts in this book’s opening, where previous books started off using more personal anecdotes and individual experiences. It makes Linchpin feel like it doesn’t belong with his previous “business/marketing” books so much as with McKibben’s Deep Economy and Postman’s Technopoly.

I like that. And even if it’s not how the rest of the book will read, it’s still good for Godin. Criticism levied toward the ideas in his books often takes the tone of “he’s just a clueless huckster using anecdotes to advance untested ideas.” This opening shows that, at the very least, he’s done his homework.

Dunbar’s General Store

When an economy operates locally, everyone in it enjoys some measure of power. But when an economy operates globally, only a select few ever rise to a level of power.

Dan says that statement seems backward, but if you toss Dunbar’s number into the equation, I think it all makes sense.

When the scope of the economy is, say, 50-250 people, then (generally speaking) each person is able to maintain a relationship with each other person in the group. These connections keep us “in the loop,” which is absolutely necessary for one to retain that measure of economic power.

When the scope is increased to over 5 billion people, there will be only a very few who are able to forge and maintain a sufficient number of relationships to key players. Those few become the key players, and it’s only by their maintaining those relationships (or by being pursued by other key players) that they retain their power and influence.

Granting that we don’t like such a system, what would the solution be? We can’t force people to not use the transportation and communication tools at their disposal—particularly when doing so appears to be economically sound. (Just look at the environmentalist movements of the 20th century: it’s still the case that, for the vast majority of humankind, “earth-friendly” alternatives are only pursued when they are cheaper, more convenient, or both.) Very few households are truly willing to pay higher prices supporting local economies when they can save a few bucks buying from China.

How did this happen? It’s said that “if you tax something, you get less of it.” For decades our Local, State and Federal governments have increased taxes and regulations on businesses within this nation’s borders while removing tariffs and other barriers to trade with foreign nations. The result is that it’s cheaper to have food shipped over by boat or plane from the other side of the planet than it is to stock shelves with produce from the farmer on the edge of town.

Ultimately, I don’t think we can say that the customer is the one to blame. Free trade with other nations has been pursued at the same time that trade amongst ourselves has been made more and more restrictive. (It’s gotten to where you risk fines, or even jail time, for keeping an eye on your friends’ kids for a few minutes “without a license”!) So if you want to change the system, you may need to change the system.