Travis Seitler

I came home from work this evening and checked our mailbox… and what should I find inside but a lovely hardcover copy of Seth Godin’s Small Is the New Big?

Nicole snagged this when she saw it become available on BookMooch a few days ago. (She’s so sweet!) Right now the kids are both asleep and she’s meeting with the other ladies in our care group, so I’m here splitting my time between web stuff (IconBuffet gets more addictive each week) and reading some of the mini-chapters in this book (apparently small chapters are the new big, too).

You know what I think would be really cool? If I were able to implement a few of Godin’s ideas at Gemstone. But I can only do so much marketing as an Art Director. If I were to venture such a thing, I would have to find a way to be über-creative… and perhaps a bit sneaky, too.